Our Guiding Principles

The following principles have guided us from the company’s beginning. As we have grown, we have placed enormous focus on ensuring that these values remain consistent.

1. A shared sense of urgency to help solve pressing problems in K-12 education.
2. The humility to acknowledge that we are here to support and make things easier for educators who do heroic work every day in classrooms, schools, districts and states.
3. The ambition to build interdisciplinary teams of experts and practitioners from diverse backgrounds to shape the most powerful new ideas in education.
4. A respect for what is working in schools, even as we seek breakthroughs to address what isn’t working or could be working better.
5. A commitment to providing tenaciously high quality support for the educators who are implementing our innovations in the real world, and to continuously improving our products and services based on teacher feedback.
6. A belief that the most talented designers and engineers should be focused on solving even the smallest problems that teachers encounter.
7. An unwavering dedication to the highest standards of integrity and transparency.